Every Monday afternoon at about 3:30/4:00 EST, the weekly grosses are released. I'll be happy to post them weekly once I see the press release.
I figure that the weekly nut (how much it costs to run the show each week) is around $500,000/$600,000. If the weekly grosses are more than that, the rest goes into profit. If it's lower than that, they eat into the advance sale (which is reported to be $14 million).
Thanks, MrE! Even amidst those who love music theatre, there are some of us left-brainers who are also fond of quantitative matter.
I found the following info (from Peter Filichia' Diary July 13 on theatremania.com) compelling as well....
I think that musical theater historians of the late 21st century will forgive us post-9/11 audiences for responding to such escapist entertainment. Of the 60 new-to-Broadway musicals that have opened since that infamous date, 44 of them - almost three-quarters - have been predominantly light shows with entertainment fully or mostly on their minds. Of the 16 others - which included Sweet Smell of Success, Assassins, Caroline or Change, Dracula, Lennon, The Woman in White, Lestat, Tarzan, The Times They Are A-Changin, Grey Gardens, The Pirate Queen, and LoveMusik - only Movin Out, The Light in the Piazza, The Color Purple and Spring Awakening havent taxed their managements red ink supplies. The terrorists didnt have Broadway on their minds when they attacked, but they may well have inadvertently affected it. While people once liked to laugh when they went to a show, now they really need to.
Yeah, for eight performances there are 8,576 total seats. 8,546 were sold this week. Only three or four unsold tickets per show. Expect to see David Ian in a new suit.
One show said hello to Broadway last week while three tuners said goodbye -- and summer sales heated up all along the Rialto.
"Grease" ($882,396) was the word at the Brook Atkinson Theater, where the new revival of the popular musical, starring the two winning entrants of reality TV casting skein "Grease: You're the One That I Want," began previews July 24. The show made the top 10 its first time at bat and played to more than 99% capacity.
Meanwhile, three musicals closed Sunday, which brought in big bucks for two of them.
"Grey Gardens" ($677,169) was up more than $140,000, breaking the house record at the Walter Kerr (historically a play house). And "Beauty and the Beast" ($1,041,283) was in the millionaires' club yet again, with the weekly gross down from the prior sesh thanks to comps for closing festivities.
Both "Gardens" and "Beauty" played to essentially full houses. However, another show that closed Sunday, the Roundabout revival of "110 in the Shade" ($361,160), wasn't quite as hot, drawing 90% capacity crowds.
Overall Broadway biz climbed, with most shows up from the previous sesh and total sales boosted $1.1 million to $19.8 million. Including "Beauty" here were five millionaire productions this week, with "Legally Blonde" ($1,006,075) joining "Wicked" ($1,480,955), "The Lion King" ($1,311,914), "Mary Poppins" ($1,233,429) and "Jersey Boys" ($1,212,550).
"Hairspray" ($887,500), still riding the wave of the recently released movie version, was standing room only, while the well-reviewed "Xanadu" ($334,388) was up about $40,000. "Frost/Nixon" ($512,604) rose about $15,000 as its producers announced the show had recouped its $2.5 million capitalization.
A few shows -- including "Monty Python's Spamalot" ($815,370), "A Chorus Line" ($584,581) and "The Drowsy Chaperone" ($561,985) -- were down by negligible sums of less than $1000.
Over at "The Color Purple" ($865,974), though, receipts were off $60,000 due to the vacation of replacement star Fantasia. "The Year of Magical Thinking" ($150,431) slid $30,000 and "Deuce" ($165,085) dropped about $13,000.
*Andrew Lloyd Webber, the melody-meister behind "Cats" and "The Phantom of the Opera," has a fortune that Forbes pegged this year at $1.5 billion.
*Musicals make the biggest money. The ABBA musical "Mamma Mia!" has been playing around the world to the tune of $2 billion in grosses, and Sweden's Benny Andersson and Bjorn Ulvaeus reportedly have 70 percent of the net. That certainly buys a lot of furniture at IKEA.
*Neil Simon doesn't write musicals, but he manages. "The Odd Couple" grossed about $900,000 a week, of which Simon got 10 percent. He also invested in the show, reportedly netting him about $150,000 a week. Over the show's eight-month run, that came to $4.8 million.
*Speaking of "Odd Couples": When the Golden Boys of "The Producers," Nathan Lane and Matthew Broderick, returned Dec. 30, 2003, for 13 weeks of encore performances, they made $100,000 a week - about $1.3 million each.
*When Julie Andrews was bending genders as the cabaret singer in "Victor/Victoria," she made $50,000 a week plus 10 percent of the weekly box-office gross over $600,000. The show made about $820,000, making the erstwhile "Sound of Music" star a sprightly $72,000 a week in 1995.
*The bigger the star, the bigger the payout, even for plays. "A Moon for the Misbegotten" begot a hefty paycheck for Kevin Spacey, who, halfway into the revival's seven-week run, banked $30,000 a week. Julia Roberts did even better. For her part in the 96 performances last year of "Three Days of Rain," the Pretty Woman raked in $50,000 a week.
I was wondering if the young actors who get a part can afford to live in New YorK on what they make. Would they make enough to pay back their student loans if they got degrees in drama for example. Of course that assumes the job lasts. An aquaintance is an understudy in a major Broadway show & he gets about $3000 week I think.
This Week Gross: $881,953 Last Week Gross: $887,564 Average Ticket: $103.72 Top Ticket: $251.50 Seats Sold: 8,503 Total Seats: 8,576 Performances: 8 This Week %: 99.1% Last Week %: 99.3% Diff. %: -0.2%
I like the $882k figure, but I'm not sure what it means. I have assumed that it means new money that came in for future performances. Yet the other figures seem to apply to the week ending 8/12. A little clarification would be much appreciated.
I like the $882k figure, but I'm not sure what it means.
The figure you note is labeled "gross". This means total income for the week. To get a net figure one would have to subtract actual expenses or perhaps a pre-determined percentage designed to amortize the encurred investment debt amount. In either case, regardless of how it is determined, it must be subtracted from the gross. If, after it is subtracted, there is still a balance then that amount is available for whatever purpose the producers wish, e.g., profit, funds for more performances etc.
I don't have them but I am sure that there are some "averages' on record for the costs of production per week of performances. I recall reading somewhere that the average was $550,000-$650,000 per week. I have no idea how accurate that figure might be.
Costs would include salaries and employee benefits, utilities, advertising, insurance, loss of ticket revenue due to comps etc.
It is not very productive to compare one show's gross against another except in a general way. It is more meaningful to obtain a gross per seat figure by dividingthe gross income by the number of seats available. A closer look at the weekly gross chart will show a wide range of seats available in different theaters, differing ticket charges, some variance in the number of performances per week etc., as well as the percentage of seats filled by paying customers.
A thorough cost/gain analysis would include a net per seat both for the week and sometimes for each performance or category of performance, e.g., matinee, evening, weekend, day of the week. etc..
Obviously, handling the finances of a broadway show is more like managing Macy's than running a lemonade stand.
Gramps has described it very well. The $882,... is what the show grossed this week, from Monday, August 6 to Sunday, August 12. I would say the weekly nut for GREASE is around $500,000, maybe as high as $550,000. If the weekly gross is higher than the weekly nut, the surplus goes into the recoupment fund. If the weekly gross is less than the weekly nut, the producers have to pay whatever extra $$ is needed. They get that $$ from the advance sale.
It usually takes about a year for a small show to officially recoup the initial investment. Grease, being a roughly $10 million show, depending on how much it grosses, could take two or three. Some shows play for years and years without making their money totally back (Dirty Rotten Scoundrels). Others make their money back within a year (Avenue Q). Then, there are the shows with famous people that can make their money back before they even begin production meetings (The Odd Couple with Nathan Lane and Matthew Broderick).
http://www.broadwayworld.com/grosses.cfm
Note: expect the grosses to be lower this week, as there are a lot of complimentary tickets being sent out to critics, etc.
I understand Gross - Expenses = Net. That's not the issue. I gather that Gross means the total amount of money derived from tickets sold for the particular week being analyzed....say, August 6 thru 12. If that's correct, or not, what is the amount of money that came in during those same 7 days for future performances? It seems to me that that's the figure that indicates health and survival vs. decline and early closing. Or am I not understanding this at all?
MrE1111, Please help me understand something. Does the $10,000,000 figure represent only the cost of getting a production to the first performance (either the first preview or opening night) or does it also represent all or a portion of the $500,000-$600,000 weekly cost of continuing the show after the first performance? If it only is the former, maybe David Ian was including the weekly cost when he was quoted as saying the production cost was $30,000,000.
singingdoc - The $10 million was the initial investment in the show. That means that GREASE cost (about) $10 million to mount on Broadway, from paying the actors in rehearsal to paying the designers for their work, reserving the theater, paying for merchandise printing, advertising, etc.
To my knowledge, the running costs are not included in the initial investment. If the show earns more than the running costs each week, the excess becomes profit. If the show doesn't earn more than the running costs, they pay off the debt from the advance ticket sales. If advance ticket sales are poor and there's no money in that bank account, there's no choice but to close the show.
Hello799 - That was just a general example, in case ticket sales slow down to a point where it's not as profitable as it is now. Your math is the right idea (though I still can't say how much the nut is) and a great example for everyone to see.
This Week Gross: $742,206 Last Week Gross: $881,953 Average Ticket: $86.77 Top Ticket: $251.50 Seats Sold: 8,554 Total Seats: 8,576 Performances: 8 This Week %: 99.7% Last Week %: 99.1% Diff. %: .6%
Interesting... less money than last week, but more seats sold. Could be some comps??? Also 8 performances, so does that mean they didn't count the extra performance last night?
There were only 8 performances due to the fact that there was no show on the day they recorded the cast album.
Opening night each performer gets 3 comp tickets (maybe some get more but no more after that!) I am sure that crew and musicians get some comps too. Then there are invited guests too.
Press of all sorts gets comp'ed too, although they don't all come to the official opening night. That's why the gross, even though it had 99.7% attendence, was down.
Now this was interesting, at least to me. I suppose their decision to sell SRO tickets has affected sales. But they won't sell those tickets unless the seats are sold out, right? So they are doing well now. We'll see what happens as the months progress. I've prepared the hubby for a possible Spring Break trip to NYC.
Thinking of the critics' sometimes acerbic responses even though they are sitting for free in $251 seats reminds me of a story I remember my father telling me.
A family was coming home from church and mother and father were speaking critically of the pastor's sermon, the choir, and even the quality of the flowers.
Their small child spoke up and said, "I thought it was a pretty good show for a nickle!"
No, they're not. Advance sale numbers, as well as the weekly break-even point, are not released to the public.
As I understood it, going into previews, the advance was upwards of $14 mil. They still haven't had a week in the red yet, so they haven't had to dip into the advance.
Grease, which has been in the limelight since the debut of the reality casting series You're the One That I Want, celebrated its opening week by packing the Brooks Atkinson Theatre past capacity and grossing close to $819,000.
FRONTRUNNERS (By Capacity) 1. Spring Awakening (101.31%) 2. Jersey Boys (100.82%) 3. Grease (100.68%) 4. Wicked (100%) 5. Hairspray (99.75%)
I don't know if this is a fair comparison or not but if you go to gotickets.com which is a scalper's web address you can compare what tickets are going for. For instance, I looked up Saturday night Dec 8, 2007 and got the following price ranges:
Young Frankenstein $140- $855 per ticket Jersey Boys $180- $735 Grease $130- $460 Legally Blonde $100- $430 Lion King $120- $370 Wicked $120- $350 Spamalot $105- $340 Mary Poppins $ 140- $305 Color Purple $70- $320
If this is any indication of how advanced ticket sales are going, it would seem that, at least through December, Grease is more than holding its own
I was looking through ticketmaster just for fun tonight and the premium tickets just went up by by 50 dollars. That breaks the $300 mark per ticket. It must be doing well.
Ye-haw! I'm so glad the show is doing so well. I think it will keep doing well because it is such a family friendly show. Thanks for posting the stats Dogs and Birds!
From http://www.variety.com/article/VR1117971299.html?categoryid=15&cs=1
It's starting to look like the revival of "Grease" might actually be the one that Broadway auds want.
Despite the downbeat reviews, "Grease" ($892,270) was up by $73,000 and played to full houses last week, with the average sum paid for each ticket climbing to $103.08.
That's higher than the $102.30 averaged by Rialto top dog "Wicked" ($1,480,508) -- although a distant second to the $125.57 paid on average for "Jersey Boys" ($1,236,877), which stepped up by $55,000 to hit a new box office record for the August Wilson Theater.
Would sound depressing, except I've heard that this week is traditionally bad for Broadway. A look at the numbers on Broadwayworld.com reveals that ALL shows were down this week. Jersey Boys fared the best with only a .1% decline.
Ouch...it's probably a sign of how rough a week it was for Broadway in general that Grease's worst week since opening somehow managed to make it the 4th highest grossing show of the week, which (ironically) I believe is its best showing so far. Probably to be expected immediately following one of the best weeks of the summer for everyone on the Great White Way. I'm sure things will pick up again for everyone, and Grease will probably slip back down to its customary 8th place on the list as the other shows in bigger theaters fill back up.
(off topic: anyone else intrigued by Young Frankenstein opting out of reporting its grosses? especially considering the really really pricey premium tickets they're apparently selling?)
Given the way Brooks has his take atypically structured to earn from almost every angle of the show I would guess that the not reporting grosses would have something to do with not publicizing his total or percentage share of the gross.
The production first opened here and Seattle and the media blitz and Brooks dominant presence was almost unbelieveable. He did everything but take a turn at barrista at Starbucks.
9/11 guys. With all the memorial ceremonies and most of the show being filled with tourists, they would rather remember 9/11 than see grease which plays 6 nights a week.
__________________
For all your current Grease news and active forums, visit http://www.thewordongrease.com
Broadway's box offices rebounded slightly from a difficult post-Labor Day week, but a pre-fall lull continued, with only seven of 23 shows topping 85% of capacity and only two (Jersey Boys and Wicked) topping $1 million in grosses. Though several shows that attract younger audiences took a big dip, Grease held strong, with the second highest average paid admission price of any show ($101.54, bested only by Jersey Boys).
WEEK #1 (7/24-7/29).....$882,396 at 99.7% cap. WEEK #2 (7/30-8/05).....$887,564 at 99.3% cap. WEEK #3 (8/06-8/12).....$881,953 at 99.1% cap. WEEK #4 (8/13-8/19).....$774,206 at 99.7% cap. WEEK #5 (8/20-8/26).....$818,991 at 100.7% cap. WEEK #6 (8/27-9/02).....$892,270 at 100.9% cap. WEEK #7 (9/03-9/09).....$788,021 at 89.0% cap. WEEK #8 (9/10-9/16).....$756,849 at 86.9% cap. WEEK #9 (9/17-9/23).....$749,564 at 86.5% cap.
Although the gross is dropping, the thing that I like the most about the numbers is that it doesn't appear that the average ticket sale is dropping more than 2%.
Well, there is a gradual downward trend, but again I've been told that this is normal for this time of year. Since Grease is pulling in so many people from across the country, I'd think that the numbers would spike during the holidays and spring break.
My question is, how low can the numbers go before they are losing money? They are still filling the house to almost 90% capacity, and with a hefty ticket price to boot. Anyone have any idea? We've touched on this subject much earlier, but I'm not sure that we decided (or if we can even know.)