There is a nominating committee which meets to determine who is nominated. As a nominator, they are required to see every show of the season. They then meet and vote on who is nomintated.
The committee this year includes:
Joe Benincasa - President of The Actors Fund of America Robert Callely - Theatre Executive Betty Corwin - Retired Director of the Lincoln Center Library of Theatre on Film & Tape Jacqueline Z. Davis - Executive Director of The New York Public Library for the Performing Arts at Lincoln Center John Dias - Producer, Dramaturg, Educator Michael D. Dinwiddie - Associate Professor, Gallatin School of Individualized Study at NYU Teresa Eyring - Executive Director of the Theatre Communications Group Sue Frost - Producer Joanna Gleason - Actor Andrew Jackness - Scenic Designer Betty Jacobs - Script Consultant/Theatre Historian Geoffrey Johnson - Retired Casting Director Robert Kamlot - Retired General Manager Michael Kantor - Director, Producer, Writer Howard Marren - Composer Laurence Maslon - Associate Arts Professor, Graduate Acting Program - Tisch School Brian Stokes Mitchell - Actor Phyllis Newman - Actor Lynn Nottage - Playwright Gilbert Parker - Retired Senior-Vice President of the William Morris Agency Roger Rees - Actor, Director, Playwright, Lecturer, Administrator Jonathan Reynolds - Playwright & Screenwriter Donald Saddler - Choreographer Steven Suskin - Theatre Author Tom Viola - President, Broadway Cares/Equity Fights AIDS Franklin Weissberg - Retired Judge of the New York State Court of Claims Kimberlee Wertz - Music Contractor
I don't think the critics had much of a reality show bias - they just didn't like the show and reviewed it as they would a show with "professional" Broadway actors.
The nominating committee is notorious for not nominating the "popular" choice. Everyone thought Legally Blonde was a shoo-in for a Best Musical nomination, but they gave it to Mary Poppins. When Julia Roberts was on Broadway, they went above and beyond not to nominate her performance.
I think some were prejudiced. The show on opening night was very good, much better than the previews and very much better than some critics said it was. The show was fun and exciting. Some of the critics could see nothing good in it and I think that was due to bias. Somewhere in the recesses of their minds they wanted to make sure they were the ones who would forever determine what/who makes it on Broadway and what/who does not.